The world of events is, by its very nature, one which is constantly changing with the times. Over the past decade alone, we’ve seen huge leaps in the use of high speed wireless technology, the advent of 4G, incredible advances in augmented reality and virtual reality to name a few. The fact that this pace of change, improvement, and innovation is only set to speed up is something we can all get very excited about indeed.
Known as the most important change in data privacy regulation in the last twenty years, GDPR has fundamentally impacted the way data is handled. In this article we revisit what you actually need to know from an event professional’s perspective, we’ll tackle the grizzly GDPR bear & provide easily digestible & useful insights on how you can tame and approach it.
Both Black Friday and Cyber Monday are expected to generate billions of pounds in sales this year, in the league of last year’s online spend of £1.4 billion. With the High Street seeing lacklustre sales, many retailers will be hoping that shoppers will be coming out in force to kickstart the festive shopping season. Having big retail events like Black Friday and Alibaba’s Singles’ Day are changing the way consumers purchase and brands need to understand these shifts to offer more seamless and personalised shopping experiences.
Although gamification is a concept which has been around for a number of few years now, it’s still an idea that is relatively unfamiliar to many people in the events industry and has huge potential. However, event gamification is a growing trend which is transforming certain aspects of the event experience, and if you’re not on board with it already, it’s high time you brushed up on this uniquely engaging approach.
As anyone in the industry would leap to tell you, customer engagement is absolutely key when it comes to any successful marketing campaign. Gone are the days when event tickets or products could sell themselves on the back of a snappy slogan or a handful of ads featuring aspirational images; today’s market demands that your efforts go the extra mile, and you manage to insert yourself in both the consumer’s landscape and headspace.