The traditional approach to retail is failing the high street. The problem is not that people have become lazier and defaulted to online shopping; it’s that brands have become complacent about making shopping in real life, “IRL” a worthwhile experience. Here we look at what is driving these changes in the retail landscape and how brands need to evolve to stay agile and relevant.
24 – 27 February 2020: we’re sure you’ve got the dates marked and ring-fenced in your calendar for the world’s largest exhibition for the mobile industry, Mobile World Congress 2020. In 2019 109,000 visitors attended Mobile World Congress from 198 different countries, 7,900 of which were CEO’s. Mobile World Congress is the premier and most […]
Stories are truly powerful vehicles for ideas. From earliest childhood, we are captivated by flights of fancy, escapes into mystical and wondrous worlds, and the emotional investment we instinctively put into well-drawn characters, plot points, and settings.
The world of events is, by its very nature, one which is constantly changing with the times. Over the past decade alone, we’ve seen huge leaps in the use of high speed wireless technology, the advent of 4G, incredible advances in augmented reality and virtual reality to name a few. The fact that this pace of change, improvement, and innovation is only set to speed up is something we can all get very excited about indeed.
The world of sports and entertainment is one which is constantly evolving, and every year seems to give rise to some new dawn or new innovation, which changes how these industries engage with their fans and audiences. The astonishing rise in the popularity of eSports (Electronic Sports) has been phenomenal to behold. Once, the realm […]
Known as the most important change in data privacy regulation in the last twenty years, GDPR has fundamentally impacted the way data is handled. In this article we revisit what you actually need to know from an event professional’s perspective, we’ll tackle the grizzly GDPR bear & provide easily digestible & useful insights on how you can tame and approach it.
Both Black Friday and Cyber Monday are expected to generate billions of pounds in sales this year, in the league of last year’s online spend of £1.4 billion. With the High Street seeing lacklustre sales, many retailers will be hoping that shoppers will be coming out in force to kickstart the festive shopping season. Having big retail events like Black Friday and Alibaba’s Singles’ Day are changing the way consumers purchase and brands need to understand these shifts to offer more seamless and personalised shopping experiences.
Although gamification is a concept which has been around for a number of few years now, it’s still an idea that is relatively unfamiliar to many people in the events industry and has huge potential. However, event gamification is a growing trend which is transforming certain aspects of the event experience, and if you’re not on board with it already, it’s high time you brushed up on this uniquely engaging approach.
One of the challenges consistently shared by nearly every event planner is finding a way to balance what has worked in the past with what needs to change for the future. Design thinking is a unique way of problem-solving but with a solutions-focused and human-centric approach. With this approach, we can revolutionise the event experience to engage deeper with our audiences.
We love this time of year where the best from the world of design is curated and celebrated across the city. We’re spoilt for choice with so many design programmes to choose from; it was hard work but here is what’s on our design-thinking radar for London Design Festival #LDF18.
As anyone in the industry would leap to tell you, customer engagement is absolutely key when it comes to any successful marketing campaign. Gone are the days when event tickets or products could sell themselves on the back of a snappy slogan or a handful of ads featuring aspirational images; today’s market demands that your efforts go the extra mile, and you manage to insert yourself in both the consumer’s landscape and headspace.
ICYMI, at this year’s The Meeting Show, our Director of Client Services, Max Fellows, presented ‘The New Rules of Experience Marketing’ to an audience of 80 corporates. There’s never been a better time to be in the experience marketing business. An increasing amount of corporate marketing budget is moving to experiential work as marketers recognise […]
The beautiful quadrennial game captured the world by storm and it was hard not to get caught up in the whirlwind of infectious football fever, live action and brand sponsorship experiences worth $1.65 billion in marketing rights. Despite the mounting anticipation and excitement from a global audience of football lovers, FIFA struggled to secure sponsors […]
The Wimbledon Championships is a quintessential British tradition dating back to 1877, synonymous with strawberries and cream, smart dress codes and an absenteeism of commercial advertising around the centre courts and Grounds. Watched by a physical and online global audience of 24.1 million people, Wimbledon is a highly desirable event to sponsor and endorse. Wimbledon […]
Enhancing brand visibility and maximising audience engagement in ICT trade show design. Trade shows by nature are formulaic; the venue is often a large open-plan rectilinear space and the booth sizes are set parameters. It’s important now more than ever for brands to stand out from their competitors, especially when they are also in the […]
After a successful start to 2018, MCI UK is investing in new talent across the board at its London and Petersfield offices to fuel long term growth. As part of its corporate business development initiative, Tom Cowan joins MCI UK’s management team as director of client services after spending the last six years as co-founder […]
Here’s MCI Experience’s take on Cannes Lions week Cannes Lions is in full swing and here’s what has peaked our interest and what we’ve got on our experiential radar. This year Experience is one of the key nine content “tracks” at Cannes and for the first time has its own category, a testament to the […]