Designing with intent and purpose
MCI Experience is an experiential marketing and events agency that connects future-thinking brands and their audiences for engaging, memorable on-live brand experiences.
This immersive exercise successfully educated players about the complexities of the molecular engineering process through interactive video play learning. Twenty-six journalists were offered an exclusive opportunity to personally experience this bold and pioneering science, and each left with a heightened awareness of the immune cells manufacturing and supply chain expedition thanks to the simplified immersive learning experience.
Working in collaboration with dontbelieveinstyle, we were challenged to create a surreal journey of wonder inspired by ancient Chinese mythology: Chang'e Flying to the Moon, to the modern exploration and global cultural relevance of the moon. The celestial exhibition concept needed to celebrate, engage and educate a diverse audience and transform into a large-scale lunar-inspired experience that would tour the world.