To develop a series of dynamic experiences for an investment management client including their Annual Conference Dinner and Evening Reception for 1200 attendees from EMEA, Americas, and Asia-Pacific regions.
Our task for the Evening Reception in London was to create an impactful experience from strategy to production; one with many innovative and disruptive features, designed to truly immerse participants in the experience and moment.
The evening reception was an opportunity for guests at the Annual Conference to network and be entertained within the historic Victorian Grade II listed building, Old Billingsgate. Reflecting on the forward-thinking nature of this brand, the event embraced the theme of ‘Disruption’ and utilised new and innovative technical equipment with live performance to create a truly memorable evening.
Understanding the target audience was key to creating a tailored and personalised experience. After a four-day annual conference, this reception celebrated learnings while providing an informal environment to unwind, network and enjoy moments of amazement! Every touchpoint was designed to be dynamic and disruptive to allow for deeper and more meaningful audience engagement.
Breaking from a traditional event format, the evening dealt a series of fun surprises to the unknowing audience including an immersive tunnel, experiential catering, and eclectic entertainment. Watch the highlights from an evening of disruption