Seedstars is a global organisation with the mission to impact people’s lives in emerging markets through technology and entrepreneurship. They invest in people and start-ups and connect stakeholders with changemakers around the world.
It goes without saying then that their annual Summit holds a strategic importance for the organisation; an opportunity to bring some of the brightest minds from all over the world in one place where they can meet, network, exchange ideas and drive positive change.
But amid a global pandemic and the related restrictions, gathering hundreds of people in one location was simply impossible. Determined not to let their audience down and deliver the 2020 edition, Seedstars decided to translate their face-to-face event for the online world.
Seedstars approached MCI and Dorier Geneva, MCI’s creative and technical production branch, to fully support them in their virtual transformation.
When turning a live event into a virtual experience, it is necessary to rethink the event’s concept and format. A digital event is a product in itself that requires a new strategy in terms of production, marketing, and management – all while ensuring brand consistency and a highly engaging experience for the audience.
A bespoke live platform was created to showcase the Summit. In only 3 weeks, Seedstars and the MCI & Dorier team had to design and produce a series of integrated AV content assets that would feed the platform as well as the organisation’s social media channels. These spanned from dynamic videos to podcasts and a documentary. Every piece of content was recorded and reworked to provide rhythm, efficiency and relevance to the overall digital event experience.
Particular attention was paid to coherently showcase the brand through visuals, sounds and graphics – to make the brand and event narrative come to life digitally. During the live segments, a Community Manager was available to interact with the audience, while speakers had IT support to make sure all the necessary equipment was up and running.
The overall digital event was a success, gathering more than 5k attendees online. For the audience, it was proof that virtual events can be an engaging and interactive experience; while Seedstars took the opportunity to rethink their event and be creative, resulting in a wider reach than ever before.