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Fuse technology and creativity for a fabulous gala evening

For the past six years, MCI has helped SAP to engage key internal and external audiences through a number of strategic meetings, inspiring events and unforgettable experiences. Recently, MCI supported SAP to deliver a seamless 2-day Executive Summit in conjunction with the Opening Ceremony of the SAP Innovation Centre in Berlin. The highlight was no doubt the vibrant Executive Gala, the culmination of which was a magical 3D mapping which took the executives on a breath- taking journey through technology and knowledge.

The challenge

SAP, the world’s leading provider of enterprise software and services, decided to host its 2-day Executive Summit in conjunction with the Opening Ceremony of the SAP innovation centre in Berlin. SAP engaged MCI as a trusted partner for the design and delivery of this important high-level summit.

MCI was tasked with:

  • Designing and delivering a seamless 2-day summit for 250 executives in conjunction with the Opening Ceremony of the SAP Innovation Centre in Berlin.
  • Creating a vibrant Executive Gala evening in line with the theme of innovation and the concept of ‘joining technology and knowledge in the cloud.
  • Ensuring that the Executive Gala was one of the main highlights of the event and that the creative concept engaged and activated attendees, leaving them feeling fired-up, motivated and proud to work for an innovative company.

The solution

Combining creative flair, innovative technical solutions and unparalleled event management expertise, MCI set to work on designing a seamless high-level summit to engage and activate 250 SAP executives.

After developing an inspiring theme around ‘joining technology and knowledge in the cloud,’ MCI created a sensational Gala evening in the majestic German Historical Museum, the culmination of which was a magical, 7-minute video mapping.

Lasting results

  • The highlight of the Executive Gala was no doubt the magical 3D mapping which took executives on a breath-taking journey through technology and knowledge.
  • The innovative creative solutions, dazzling stimuli and customised spaces were unlike anything that the executives had experienced before.
  • The client was delighted with the reaction of the executives, who left feeling motivated, inspired and proud to work for an innovative company like SAP.