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Fuse technology and creativity for a fabulous gala evening

For the past six years, MCI has helped SAP to engage key internal and external audiences through a number of strategic meetings, inspiring events and unforgettable experiences. Recently, MCI supported SAP to deliver a seamless 2-day Executive Summit in conjunction with the Opening Ceremony of the SAP Innovation Centre in Berlin. The highlight was no doubt the vibrant Executive Gala, the culmination of which was a magical 3D mapping which took the executives on a breath- taking journey through technology and knowledge.

The challenge

SAP, the world’s leading provider of enterprise software and services, decided to host its 2-day Executive Summit in conjunction with the Opening Ceremony of the SAP innovation centre in Berlin. SAP engaged MCI as a trusted partner for the design and delivery of this important high-level summit.

MCI was tasked with:

  • Designing and delivering a seamless 2-day summit for 250 executives in conjunction with the Opening Ceremony of the SAP Innovation Centre in Berlin.
  • Creating a vibrant Executive Gala evening in line with the theme of innovation and the concept of ‘joining technology and knowledge in the cloud.
  • Ensuring that the Executive Gala was one of the main highlights of the event and that the creative concept engaged and activated attendees, leaving them feeling fired-up, motivated and proud to work for an innovative company.

The solution

Combining creative flair, innovative technical solutions and unparalleled event management expertise, MCI set to work on designing a seamless high-level summit to engage and activate 250 SAP executives.

After developing an inspiring theme around ‘joining technology and knowledge in the cloud,’ MCI created a sensational Gala evening in the majestic German Historical Museum, the culmination of which was a magical, 7-minute video mapping.

Lasting results

  • The highlight of the Executive Gala was no doubt the magical 3D mapping which took executives on a breath-taking journey through technology and knowledge.
  • The innovative creative solutions, dazzling stimuli and customised spaces were unlike anything that the executives had experienced before.
  • The client was delighted with the reaction of the executives, who left feeling motivated, inspired and proud to work for an innovative company like SAP.

 


 

To find out how MCI Experience can design an inspiring experiential strategy that delivers results for you, please email hello@mciexperience.com