Pharmaceutical Product Launch and Internal Sales Conference
To deliver a dual purpose meeting for an internal employee audience that would kick-off and communicate 2019 sales, strategy and performance, while also providing an optimum platform to launch an exciting, new product.
The product launch was set to be the biggest for the local market to date, so it was important to effectively engage and empower with employees. The meeting provided a prime environment to educate, inspire and excite internal employees on the positive health benefits of the new product. With so much to cover it was vital that the audience was brought on an engaging event journey. Gabby Logan was appointed as compère to lead and energise the meeting. Her presenting background in sport tied into the meeting’s theme and objectives, providing a point of shared enthusiasm and commonality.
To celebrate the product launch, a winter Olympic-themed gala dinner was designed around a play-on-words theme of the product and colour. It was important to transform the main plenary space from day to night and deliver an outstanding celebration event. As part of the entertainment a vibrant, electrifying pixel poi performance which included the brand logo, was included and consequently amazed the audience.