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The Moon’s World Tour

The Challenge

Working in collaboration with dontbelieveinstyle, we were challenged to create a surreal journey of wonder from a fancy of ancient Chinese mythology: Chang’e Flying to the Moon, to the modern exploration and practice of the moon: the real experience of Chinese lunar exploration project. The giant replica of the moon exhibition concept started with fancies and different unscrambling of the moon from diverse cultural systems and needed to transform into an immersive lunar-inspired experience that would tour the world.

Solutions

UK Artist, Luke Jerram tailored the art moon exhibition using images of the National Astronomical Observatories of China (NAOC) collected from China’s lunar exploration project. To create a stunning and realistic visual experience, the elevated installation emits a mellow moonlight while floating to soft melodies. It was the first exhibition of Beijing’s “Water Cube Art Season” and has since toured across the world in art exhibitions, science, music and light festivals. No two experiences are the same – as the giant orb makes its journey, new audio compositions are created and performed by a range of established composers and musicians.

Highlights

  • Touring over 30 countries
  • 1 million + visitors
  • 5 immersive interactive rooms
  • 10 meters, the biggest moon installation art by Luke Jerram
  • 120dpi detailed NASA imagery of the lunar surface.
  • Each centimetre at an approximate scale of 1:500,000 of the internally lit spherical sculpture represents 5km of the moon’s surface
  • 2 multimedia experiences of China’s lunar exploration technology from NAOC
  • 172,000 paying visitors in China across 59 days
Moon experience
Moon Experience