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The Importance of Live Experiences for Branding

What’s the secret to increasing engagement at live events? Hear Kim Myhre’s interview with Dave Vellante at the 2019 Amazon Web Service (AWS) Summit to find out more

By Kim Myhre

Hear Kim Myhre’s wrap with Dave Vellante on theCUBE at the AWS Summit 2019, where he discusses:

  • the importance of brand experience
  • how to create better engagement with customers at live events
  • the challenges of a digitally enabled society