Back to Experience channel

Why we created a brand experience agency

We have created a new kind of brand experience agency designed to meet our clients changing needs and build on the success and global capabilities of the MCI Group.

By Kim Myhre

We have created a new kind of brand experience agency designed to meet our clients changing needs and build on the success and global capabilities of the MCI Group.

 

Sign up to the MCI Experience Channel!


In today’s changing marketing landscape brands are recognising the growing value of experience in order to enhance engagement, brand innovation and growth. But traditional approaches to brand engagement and events are not enough to engage our increasingly informed digital audiences. A fresh new approach to brand experience is now required, one that makes all experiences personal, is driven by audience insights, is defined by culture and that collaborates with a diverse range of strategic specialists to deliver outstanding business results. This is MCI Experience.


 
MCI Experience is a new kind of experience led agency with a unique interdisciplinary design led approach that enables our clients to create truly engaging, immersive live and online brand experiences that achieve business results.